ShredHer was founded by Jolie Costello, a passionate rider, advocate, and community-builder who has spent years helping women find confidence and camaraderie on the trail. Jolie’s work has been featured by the International Mountain Bicycling Association (IMBA), highlighting her commitment to growing an inclusive riding community and making the sport more accessible for all women.

What began as a small effort to bring women together has grown into a vibrant network of riders who show up for each other, on the bike, in life, and in their communities.